The difference between a good retail outlet and a great one is personalization. Everyone wants to feel special, valued and important. That’s also true of your customers. When they come to your store, they need to know they matter. When asked if they’d pay more for a personalized in-store experience, almost 90% of consumers said […]
Point of purchase and point of sale. They sound kind of like the same thing, don’t they? But they’re not. While they’re both fundamental components of the consumer journey, they’re different stops along the way. Regardless of the retail environment, you’re in, from women’s wear to kid’s toys, the consumer journey is the reality running […]
Do I mean that in a literal sense? Well, kind of. You can’t be on deck 24/7. But your signage can be. When the shutters come down, there’s no need for your store to go dark. It can continue reaching your market, after hours. Afterhours outreach keeps your brand active long after you lock the […]
The use of iPad kiosks in businesses like retail, hospitality, restaurants and more continues to gain momentum in popularity. It’s a convenient and cost-effective way to display helpful information, sell products and services or run a promotion. As a matter of fact, “among Fortune 500 companies, 98 percent use the iPad.” Here’s a list of how […]
When the stockroom is full to the rafters, all retailers see is tied up revenue. That’s why it’s crucial to have strategies in place to liquidate surplus inventory. It’s taking up space in your stockroom and it represents money you could be spending on other things. Let’s look at some tips for liquidating surplus inventory: […]
