For movie theaters, the profits start even before the customer walks in the door. Because movie theaters have high dwell times, moviegoers are more likely to pay attention to advertising in the theater than they might be on TV or the internet. Using the right signage and displays in your movie theater can help you […]
Point of sale signage is one of the best ways to influence customer decisions. Placing this signage near ordering or register areas can be extremely useful in increasing the impact of your products or services at any critical time—right when customers are getting ready to purchase something. Research has found that compelling point of sale advertising can […]
Over the past 20 years, Halloween has become popular with not just kids but adults too. In the 1980s, Coors signed Elvira as a spokesperson. This lead to more adults becoming interested in the holiday and beer sales jumped close to Halloween as a result. Since then, adults are spending more and more on Halloween […]
What customers see outside your restaurant is almost as important as what is inside it. The outside of your restaurant serves as a sort of billboard that conveys many messages about your restaurant. If theoutside is not interesting, customers will not bother to step inside. One of the best ways to get clients in the door is to post an intriguing menu outside your doors. An attractive menu will get […]
Whether you own a large retail store or a small boutique shop, you must optimize your retail space to efficiently and productively sell your items and draw customers in your store. Using graphic displays is an excellent way to do that. However, you must use the space wisely and create marketing messages that will appeal […]
