Bold, brassy and over the top, Las Vegas is the world capital of garish excess. But retail display lessons learned from Las Vegas are of no little value. Las Vegas is like an adult theme park, featuring all the favored vices of those who’ve reached the age of consent. But how does the dizzying array […]
Do I mean that in a literal sense? Well, kind of. You can’t be on deck 24/7. But your signage can be. When the shutters come down, there’s no need for your store to go dark. It can continue reaching your market, after hours. Afterhours outreach keeps your brand active long after you lock the […]
Exhibitions are an exciting way to reach out to consumers. With thousands of people streaming by your display on any given day, you have a world of opportunity to draw on. But exhibitions demand some careful planning and strategy to make them count. People seeing your booth raises brand visibility. It’s true. But it’s the […]
Having a display at an exhibition show takes time and money. You have to put in some effort to get a good return on your investment. However, it can attract quite a bit of new traffic and increase awareness of your brand if done right. The problem is that there are usually rows and rows of booths. […]
