Be CreativeIf you want customers to pay attention to your signage, then make sure that it stands out. You want people to stop to read the sign when they pass by it. So, think of ways to make it grab their attention. Forget about being subtle. Use bold graphics and images to capture attention. Think outside the box when it comes to your POS signage.
Position it Correctly
A poorly placed point of purchase sign might as well be invisible as customers won’t see it. Make sure you place the sign so that people walking past will be able to see it easily. You don’t want your customers to have to strain to see it. Also, consider lighting. Make sure that there is not a glare from the lighting.
Deliver Your Message Quickly
At the point of sale, customers are usually in a hurry to get out of the store. If it takes 10 minutes for your clients to read your sign, they won’t bother with it. Make sure that your message is delivered quickly and simply before customers move on. Stick to simple, uncomplicated fonts and text.
Make It Personal
You customers want to know how your product will make their lives better. So, ensure that your signage conveys the benefits that your service or product will offer them. You can even show images of other customers using your products or services. This helps customers visualize themselves using your products.
Here are several takeaways when it comes to the point of sale signage:
Make sure that it is bold and creative.
Your clients should be able to quickly scan it for important information.
It should be located in an area where customers will see it.
Show how your product will benefit your clients.