The bulletin board has been a staple in offices for decades now, you can’t discount the importance of an office bulletin board. An enclosed bulletin board is a useful tool that can be used to communicate important information to employees. The problem is that most employees overlook bulletin boards. They simply walk right past them […]
There are plenty of ways to get noticed in an airport, but most of them revolve around YouTube and an unfortunate security incident. However, this isn’t the kind of notoriety that your business needs, but you do need a steady stream of customers to keep your business running smoothly. The high levels of traffic that […]
Your outdoor marketing display is one of the most powerful marketing items you have in your arsenal. However, seasons change. And with those changing seasons comes weather that can destroy that display. What good is an amazing display if no one can tell what it is? Don’t let the weather destroy something you’ve worked hard to […]
The difference between a good retail outlet and a great one is personalization. Everyone wants to feel special, valued and important. That’s also true of your customers. When they come to your store, they need to know they matter. When asked if they’d pay more for a personalized in-store experience, almost 90% of consumers said […]
Point of purchase and point of sale. They sound kind of like the same thing, don’t they? But they’re not. While they’re both fundamental components of the consumer journey, they’re different stops along the way. Regardless of the retail environment, you’re in, from women’s wear to kid’s toys, the consumer journey is the reality running […]
